Problem Statement
Having no standardized method to determine an appropriate PSP PlanPricing Structure has led to locations not adhering to the CDS Delegation ofAuthorities for Financial Administration of Non-Public Property.
This has caused a high discrepancy in Members perception of value in thePSP Plan, as discount levels and inclusions vary greatly. This discrepancy hasbeen identified as a critical opportunity that can contribute to Base/Wingfund and CFCF financial sustainability which in turn will allow for greatersupport for the CAF communities in which we operate.
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Objectives
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Improve compliance with CDS NPP DOA
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Create predictability/standardization for CAFmembers and their families
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Retain B/W Comd flexibility
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Contribute to Base/Wing fund and CFCF financialsustainability
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Harmonized pricing is based on the national CFMWS matrix, ensuring fairness, uniformity, and consistency across all bases and wings. Its purpose is to benefit members while respecting the principle of avoiding unfair competition.
Consider factors in the matrix :
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High variance in Associate rate compared to the Competitive market.
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National Standard on Associate rate price matching to Municipal Competitive rate +/- 10% (aligning with CDS direction)
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High discrepancy in how Ordinary and Regular rates are discounted (free in some locations)
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National Standard Discount structure (aligning closer to CDS Direction)
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No standard benefit to longer term Memberships
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National Standard Membership Length Multiplier Structure (Industry Standard Membership Incentive Opportunity)
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1 Year: 0.8 (20% discount)
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6 Month: 0.9 (10% discount)
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3 Month: 0.95 (5% discount)
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1 Month: 1.0
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Recurring Monthly: 0.8 (20% discount)
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High discrepancy in how family rates are calculated
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National Standard Minimum Family Rate Multiplier Structure (aligning with CDS direction)
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Associate: 2.0
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Ordinary: 2.0
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Regular: 1.75
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Competitive Price matching of Associate rate is preferred but is not possible in all locations.
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Two methods are available; Competitive Based Pricing and Formula Based Pricing which uses current Associate rates as the benchmark starting point.
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Cost of Living (COL) increases must be accounted for each Fiscal Year
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Cost of Living % multiplying factor accounted for in the pricing template
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Amenities and Demand differ greatly from location to location and when comparing against competition.
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Mitigating factors may require additional discounts or increases in rates for specific Organizations:
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Local grant funding
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Local partnership agreements
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Discount structures used as Recruitment tool (Ordinary)
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Base Fund Subsidization etc.
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Mitigating factors represented as multiplying factors applicable per Organization are available in the pricing template
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Some locations have special custom rate structures for certain clients; corporate rates, single parent rates, partner-municipality rates etc.
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6 Custom rates, represented as a %, for further discount rate structures ( 3 individual, 3 family) available in the pricing template
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Example of Discount Structure by Membership Category
| Category |
Pricing |
| Regular – Military |
Free at all times, except for non‑program activities (e.g., pickleball league) |
| Regular – Family |
75% of discount on the regular rate |
| Ordinary – DND Employees |
50% of discount on the regular rate |
| Associates – Civilian |
Regular rate |