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Sports

CAF Sports Way Ahead

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Areas of focus

  • Support innovation by trialing new sports and increasing its investment in supporting local and regional sports development.
  • Develop support staff, coaches, officials and athletic trainers; critical to program delivery 
  • Proactivity with stakeholder engagements and partnerships.
  • Alignment from grassroots to international where the high performance community contributes to grassroots development. 
  • Strengthen our collective ability to invest in supporting underrepresented groups and non-participant members in grassroots and national sport outside of the traditional program (EDI). 
  • Address lack of awareness to increase understanding of the value of sports to increase participation and its support.
Develop an integrated communication strategy to ensure brand and message consistency, at all levels, ensuring alignment with CAF Sports objectives
  • TEAM SPORTS
    • Support innovation by trialing new sports and increasing its investment in supporting local and regional sports development.
    • Develop support staff, coaches, officials and athletic trainers; critical to program delivery 
  • FINANCIAL SUSTAINABILITY
    • Proactivity with stakeholder engagements and partnerships.
    • Alignment from grassroots to international where the high performance community contributes to grassroots development. 
  • WAYS TO OVERCOME SYSTEMIC BARRIERS
    • Strengthen our collective ability to invest in supporting underrepresented groups and non-participant members in grassroots and national sport outside of the traditional program (EDI). 
    • Address lack of awareness to increase understanding of the value of sports to increase participation and its support.
  • EXECUTE A STRATEGIC COMMUNICATION’S PLAN
    Develop an integrated communication strategy to ensure brand and message consistency, at all levels, ensuring alignment with CAF Sports objectives

Why CAF Sports matter 

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