LinkedIn, Your Digital Resume

CREATE: A checklist to managing your professional profile.

• Your Profile Picture. Put your best face forward.
• Your Headline. This is your CATCH phrase: Sell Yourself!
• Your “About” Section. Tell you story: this is the best place to inject a little of your personality while giving a summary of your experience and skill set.
• Experience. Be accurate, honest and always write a detailed description.
• Add your skills. These are your key search terms.

CONNECT: How, who & when to network digitally.

• Your network should focus on quality connections, versus the number of connections in your network. Ask yourself: is this someone I have common professional interests with?

Who should I connect with on LinkedIn?

• Past colleagues, managers or vendor representatives you have worked with
• People in similar roles or who are in a similar field
• People who you admire as leader or role models (follow vs. connect)
• Recruiters and hiring managers
• Organizations and companies

CURATE: How to share content that will generate interest.

Content guidelines for Linkedin :

• Focus on inform vs. entertain.
• Ensure that the pieces you choose to share reflect your professional suitability
• Take caution on sharing pieces that are politically or religiously motivated
• Share your thoughts on why you chose to share this piece of content

Quick Tips for your LinkedIn Job Search:

• Set job alert notifications
• Follow the companies that you’re applying with
• Scan their employee list: do you know anyone who works there?
• Have customized resume’s ready to submit
• In a creative field? Have your portfolio ready to go!